Guides
Why Authentic Testimonials Matter
Why genuine testimonials build trust: specificity, the harm fake reviews cause, and what makes a quote credible, including name, context, details, and balance.
Read the guide →How to Ask for a Testimonial
How to ask for a genuine testimonial: timing, who to ask, making it easy, guiding questions, illustrative email templates, follow-up, and how to avoid pressure.
Read the guide →Testimonial Permission and Consent
Get written permission before you publish testimonials: what you may edit, names and photos, withdrawal, storing consent records, and basic privacy cautions.
Read the guide →Video Testimonials on a Budget
Record honest video testimonials on a phone: setup, lighting, sound, questions, remote recording, truthful editing, captions, and consent before you publish.
Read the guide →Where to Display Testimonials
Place genuine testimonials where they answer objections: homepage, service pages, checkout, proposals, email, and social, and keep the library current.
Read the guide →Fake Reviews and the Law
A cautious overview of fake-review rules: why regulators care, incentives and disclosure, review gating, US FTC 2024, UK DMCC, EU duties, and platform policies.
Read the guide →Responding to Negative Reviews
Respond to negative reviews calmly: a brief public reply, take details offline, fix the issue, report abuse carefully, and learn from patterns.
Read the guide →Where to start
Starting from zero? Read how to ask for a testimonial and permission and consent. Worried about the rules? See fake reviews and the law.
Not legal advice
Rules on reviews, endorsements and personal data differ by country and change over time. Our legal articles are general overviews. Check the rules where you and your customers are, and take legal advice for your situation.